Emma by Marigold

10 Tips to Optimize Your Calls to Action in Email

So you’ve inspired them to open your email and you’ve held their interest— now it’s time to point everything toward clicking.

Fortunately, there’s plenty of science, best practices, and secrets of the trade to turn your subpar CTAs into powerful converters.

Download this guide to explore the 10 tips that every email marketer should know when it comes to optimizing your CTAs.

In this guide we'll cover:

  • Call-to-action FAQs - What you need to know
  • Top 5 call-to-action copy tips & top 5 call-to-action design tips
  • Testing, implementing, and next steps