Senior Golfers of America uses email marketing to create connections and a community.
Senior Golfers of America is a traveling country club offering events and group travel excursions for golfers over the age of 50.
In the ten years since starting with Emma, SGA has nearly doubled the size of its membership. Cynthia Swanson, Director of Senior Golfers of America, and her team send two e-newsletters a month. Email is now the primary tool the organization uses for membership growth and member communication. Members tend to respond immediately once an e-newsletter is sent, underscoring the organization’s 65% open rate and a remarkably low unsubscribe rate of 0.15%.
Download this case study to see how SGA leverages Emma to connect more meaningfully with their audience and increase its revenue.