It has never been more important for franchise marketers to be one step ahead of consumer trends. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers. 

That is why we surveyed over 6,000 global consumers — to learn what they expect from the businesses they engage with. The breadth of data, combined with advice and supporting content will empower franchise marketers to deliver relationship marketing strategies that foster long-lasting connections with its customers. 

In these protracted times of uncertainty, franchises are braced for continued turbulence — this report is a must for any forward-thinking franchise marketer.