Emma by Marigold

Higher Education Forecast: The 2023 Consumer Trends Index

Consumer attitudes and trends in higher education

It has never been more important for marketers in higher education to be one step ahead of consumer trends. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers. 

That is why we surveyed over 6,000 global consumers — to learn what they expect from the universities: whether they are current, future, or past students. The breadth of data, combined with advice and supporting content will empower higher education marketers to deliver relationship marketing strategies that foster long-lasting connections with its customers. 

After abrupt digital transformations were implemented to support remote learning, higher ed now has the opportunity to leverage their technology to engage students and alumni, answer their needs, and move forward in a new and differentiated way— this report is a must for any forward-thinking higher-ed marketer.

Explore the options for The Consumer Trends Index 2023.

Get the Latest Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, and Brand Loyalty 

2023 Consumer Trends Index: Global Report

The Consumer Trends Index 2023: Global Report
This exclusive global research explores the key consumer trends driving purchase decisions in 2023, as well as the most impactful channels for making connections and the data consumers are willing to share in return for a more personalized experience of the consumer lifecycle.  
Download the global report →

The Consumer Trends Index 2023: U.S. Report

The Consumer Trends Index 2023: U.S. Report
This U.S. specific data covers attitudes and trends across personalization, privacy, email, SMS, mobile behavior, loyalty, privacy, cookies and so much more.  
Download the U.S. report →