Emma by Marigold

Helping universities graduate to better email

The EmmaU 2020 eBook

At Emma, if there’s one thing we know (and love) more than email, it’s higher education. This inspired the launch of EmmaU, the only digital event designed to help university professionals like you get more out of email marketing.

The content shared by our speakers was extensive and invaluable, so we’ve compiled the learnings into this comprehensive book for you to keep, share, and save at your desk. Plus, we’ve added a few new tactical and strategic recommendations.

Download the book to learn:

  • Specific email tactics to nurture your constituents
  • Strategies to align email with the modern student journey
  • What universities love about the Emma platform
  • The importance of re-engagement campaigns
  • Challenges and tips from other higher ed marketers