Emma by Marigold


Consumers Share Exactly What Will Drive Their Loyalty in 2023

The Top Loyalty Drivers Declared by 10,000 Global Consumers

Loyalty program participation among consumers is on the rise, with as much as an 8% lift since 2022. But what will brands need to offer to attract and retain customers in 2023? The 2023 Consumer Trends Index polled over 10,000 global consumers to learn exactly that.

In this on-demand webinar Tim Glomb, VP of Global Content at Marigold, and Mark Johnson, CEO of Loyalty 360, review the key trends and attitudes, as declared by consumers themselves, to build better relationships and understand which offerings and channels they expect your brand to prioritize. From their expectations on personalization, what they’ll trade for their personal data, and which channels drive the most revenue, as well as a slew of loyalty program components you can use to retain, or lose your customer base.

Explore the options for The Consumer Trends Index 2023.

Get the Latest Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, and Brand Loyalty 

2023 Consumer Trends Index: Global Report

The Consumer Trends Index 2023: Global Report
This exclusive global research explores the key consumer trends driving purchase decisions in 2023, as well as the most impactful channels for making connections and the data consumers are willing to share in return for a more personalized experience of the consumer lifecycle.  
Download the global report →

The Consumer Trends Index 2023: U.S. Report

The Consumer Trends Index 2023: U.S. Report
This U.S. specific data covers attitudes and trends across personalization, privacy, email, SMS, mobile behavior, loyalty, privacy, cookies and so much more.  
Download the U.S. report →