Emma by Marigold

How To Manage Multi-Account Emails, Maintain Brand and Drive Growth Through Data Insights: UC Santa Barbara

Jane McTaggart
Senior Digital Communications Strategist, UC Santa Barbara

At University of California, Santa Barbara, Institutional Advancement holds one of their largest email audiences. It comprises segments of alumni, faculty, staff, students, donors and more. This is one of the most important email audiences on and off campus and yet UCSB was struggling with the inability to specialize the emails to each segment.

Learn how Emma's email solution helped maintain brand consistency across departments, simplified their review process, brought efficiencies to their segmentation and personalization efforts while delivering data and metrics insights both at the department level as well as in aggregate across the entire organization.