According to Marigold's 2024 Consumer Trends Index, email remains the most effective channel for driving sales with 50% of consumers having made a purchase directly as a result of an email they received in the last 12 months.

With the right ESP, this engaging channel can start to build the 1:1 relationships between franchise brands and consumers that will endure long past the special of the week – and maintain the consistency franchisors desire.

In this trusty field guide, we’ll help franchise marketers explore the world of email and the success strategies that see emails getting opened, instead of sent to spam.

We cover:

• Automation
• Mobile Design
• Calls to Action

• Subject lines
• List growth
• Dynamic content

By the end of this guide, you'll understand how to use the most effective marketing channel (email!) to connect, grow and thrive.